Director, Growth Marketing for Streaming Applications

Streaming TV · Los Angeles, California
Department Streaming TV
Employment Type Full-Time
Minimum Experience Experienced

Company


Jukin Media is a global entertainment company that produces content for television and emerging digital platforms. Jukin is the owner/operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, Poke My Heart, WeatherSpy and This is Happening; the properties combine for more than 200 million fans and several billion monthly video views via online and OTT distribution. Additionally, Jukin provides a wide range of content licensing solutions that allow premium brands, publishers, and media networks to commercially utilize user-generated video content. For more information, visit http://www.jukinmedia.com/.

 

Description


The Director, Growth Marketing will work closely with other members of the Streaming TV, Product & Marketing teams to grow the audience and monetization of Jukin Media’s streaming apps. The position is primarily tasked with driving downloads and engagement of Jukin’s Roku, Fire, etc applications through paid and organic means. 

 

The ideal candidate has significant experience in growing apps related businesses with specific experience in the Roku and Fire ecosystems.

 

The position will report to Jukin’s Chief Business Officer with dotted lines to Streaming, Product & Marketing leadership. 

 

Responsibilities


  • Lead Jukin’s strategy and execution around growing its AVOD streaming applications on Roku, Fire, iOS, etc.
  • Deliver and execute a multi-dimensional growth strategy including paid, organic, and programming activations.
  • Work closely with Jukin’s streaming, marketing, product and ad sales to optimize the application for download and recurring usage and monetization.
  • Work with the Jukin Sales & Programming teams on a comprehensive sales strategy to deliver revenue and new sales products and audience targeting.
  • Manage technical device platforms, timelines and application delivery in alignment with targeted business goals.
  • Own continuous measurement, testing + optimization of acquisition metrics.


Requirements


  • 5+ years of experience in growth marketing with streaming applications.
  • Deep understanding of applications, associated data analytics packages, performance marketing and funnel optimization.
  • Excellent understanding of OTT/native applications technical structure, information architecture, content delivery + functionality.
  • Excellent analytical, written and oral communication skills.
  • Entrepreneurial bent with a passion for building things.
  • A high sense of urgency and velocity.
  • A team player who knows when to take individual initiative.

Thank You

Your application was submitted successfully.

  • Location
    Los Angeles, California
  • Department
    Streaming TV
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced